Global Marketing for Knowledge and Learning -myassignmenthelp.com

Question: Discuss about theGlobal Marketing for Knowledge and Learning. Answer: Globalization in terms of the IKEAs marketing strategy In the current global scenario, there are mainly two types of strategies being practiced by the organizations. They are product standardization and product adaptation. Majority of the global business organizations practice one type of global strategies. However, in the case of IKEA, they practice both type of strategies. According to the reports, IKEA is having product standardization strategy in the European regions and product adaptation strategy in the American market. Thus, in terms of the IKEAs marketing strategies, globalization is not having extensive impact on their business operation (Twarowska Kakol, 2013). This is due to the reason that, according to the key concept of the globalization, IKEA should have standardized products for all the markets around the world. Thus, globalization is not being able to unify the taste and preference pattern of the customers from different regions. However, it can also be concluded that globalization is having partial impact on the business operation of IKEA. This is due to the reason that due to the initiation of the globalization, IKEA is being able to have their market presence in different regions around the world (Cunningham Ferrell, 2015). Moreover, the price level of the products of IKEA is in similar level across every country. Thus, this is being made possible due to the globalization. This is due to the reason that, globalization helped in having free trade between different countries and having less barriers for the business organizations to enter in the foreign countries. Therefore, it can be concluded that, globalization is having partial impact on the global business strategies. Regards Cunningham, M. P., Ferrell, O. C. (2015). Marketings Greatest Challenge: The Social Impact of the Globalization of Markets. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 231-234). Springer, Cham. Twarowska, K., K?kol, M. (2013). International Business Strategy-reasons and forms of expansion into foreign markets. In Management, knowledge and learning International conference(pp. p1005-1011).