Clinique -International Famous Brand - 1077 Words

CLINIQUE, which is a famous international makeup and personalized skin care brand, has been founded in 1968 in New York, USA. According to Xiaoqian (2004) mentioned that CLINIQUE is related to the English word clinic at the beginning of be founded, so just from the name can be seen this brand is held tightly with medical test. CLINQUE formed the strong contrast with other makeup and personalized skin care brand as its simple packaging, pure fresh smell, and the background of medical research. This essay is going to describe the emotional and rational brand values and characters of CLINIQUE makeup and personalized skin care products from following marketing ideas: identifying market segments and selecting target markets, setting the†¦show more content†¦CLINIQUE brand is founded from that time. 3-steps is the widely known products for CLINIQUE, it includes: Facial Soap, Clarifying Lotion, and Dramatically Different Moisturizing Lotion, especially Dramatically Different Moistu rizing Lotion is the most popular product, every 3.7 seconds sold 1 bottle in almost 99% CLINIQUE’s chain stores. In American and British, the distribution of CLINIQUE is the top 1 compare with other top grades makeup brands. (2005) It is also the first brand pointed out the definition of SPF and the first the makeup brand that adopted physical elements to make their makeup products by sun shine defendant. In 1976, the first top grade skin care products for men are developed by CLINIQUE. (2005) The logo of CLINIQUE is very simple, just a capital word C and its French brand name: CLINIQUE, compare with LACOME which is a rose and also a French name. Finally, CLINIQUE as one of the top grade makeup and personalized skin care brands set its price at a high level. Price is the one element of the marketing mix that produces revenue; the other elements produce costs. (Kotler 2003, p470). Its competitors like LANCOME and Christian Dior do not influence the price of CLINIQUE; it just set the price by its costs, profits, and product quality leader position. First, CLINIQUE sets its price for the first time when it develops a new product depends on their high quality and 100% Fragrance Free products. Next, CLINIQUE sets its same products are pricedShow MoreRelatedEssay on Make Up Industry Marketing5151 Words   |  21 Pagescategory by magazine, newspaper, Internet, and over the counter knowledge. 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